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| Our Team We believe we have the best team in town. It took us many years to put it together. Nenny and I are on top of every step of the process. We get help from several sources: For simple repetitive tasks like keeping good records, accounting, preparing and placing ads, preparing floor plans, flyers and virtual tours, maintaining our own web site, maintaining mailing lists, sending e-mails, sending mass mailings, sending mass e-mailings answering inquiries from buyers and sellers, reporting to sellers on a 24/7 basis, we have a network of Apple computers. We know how to use it. And we use it. For the most specialized tasks, requiring personal touch, such as showing many homes to the same buyer, we have the best human beings in the industry. It is the network of agents linked by the two multiple listing systems we belong to and by our own contact network. We cooperate more than anyone else with the top selling agents that buyers have selected to help them. We make a special version of the flyers for each house, identical to ours but without our name or, if given enough notice, with the other Agent’s name and contact information. We send thank you gifts to all agents who participate with us. Other agents in their office become aware of how pleasant it was doing business with us. Other agents start thinking of bringing buyers to our listings. For special situations, such as too many open houses on the same day, we have a network of agents we can hire for the specific job. Our marketing strategy attracts buyers directly to our listings. We do not promote ourselves as the best or as number one, like almost everyone else. We promote our clients’ homes in a way buyers can promptly and usually automatically find all the answers they need. Years ago, the trend in our business was to put a team of people working together and tell the world about the top service offered by having specialists taking care of each part of the process. This is how buyer specialists and transaction managers came up. Pretty soon, the star agents found out there is no free lunch. If they hire a good assistant, as soon as the assistant learns the business, he leaves to work as an independent agent. If they hire a not so good one, the burden of recruiting, training and supervising is more than the help received from the assistant. If after contacting the star agent, the buyer finds out they are nicely passed to a second class citizen; they obviously don’t like it. If a problem comes up with an ongoing sale, the seller deserves the best of the agent to resolve it. If there is no problem, no human being can follow up the process better than a computer. And of course there is as always the money problem. Assistants want to be paid. Pretty soon, agents with a payroll for assistants, are tempted to favor sales by their team as compared to sales by agents in other offices. This way, they lose the help of the best agents in town, those outside the team. There is nothing like letting the market freely find the best solution; that’s what made our country the greatest on earth. |
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